What are the merits of landing pages on today's web?

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. You want to find blogs that are speaking to the same …

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Wait. Are conversion rates really that simple?

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Learn which …

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