Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. To top it all off, they came with almost no risk whatsoever, compared to less predictable strategies like traditional link building. Plus …

They create an individual page for each city they want to be known in, and they write unique content about how their services work in all of those locations. So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions …