Offsite SEO Strategies

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

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Tactics around link bait

For years, many SEOs effectively manipulated their rankings using the methods described above, along with others. In case you aren't familiar, by default, links are "dofollow" links, which pass authority to the site they point to. Considering who you really are (from a travel perspective at any rate) and what …

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Things your competitors know about page impressions

All too often, when we're brought in for SEO work on a redesign, it's often late in the process, such as when the site is being coded or even totally complete. "Hey, we should probably have the SEO guy take a look at this before we launch," but by then …

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Understanding the rationale behind outbound links

Satisfying website information and/or information about who is responsible for the website. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. Make sure you design your web …

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Design + doorway sites = Greatness

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) A visual ad places the greatest emphasis on a picture or the optical element of the presentation. The overall …

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