Because right now, simply ranking without matching intent will cut you off from a huge number of SERPs. The analytics instrumentation becomes especially important when it comes to assessing performance. Try adding your company to a Free UK Business Directory - it will help with your search engine optimisation efforts. Link …

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a …

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. You want to find blogs that are speaking to the same …

A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that's why they say the best place to hide a dead body is on page two of Google. Most SEO firms …

One of search engine's goals are to provide the best sites for their customers, the viewers. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that …

The ensuing loss of professional credibility is not worth it. This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Different types of browsers and screen resolutions have to be taken into account, since the "above the fold" area can be different …

You should also make sure the keyword is usable. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves …