You can't imagine optimizing your site for engagement (or for anything, for that matter) without using Google Analytics. Basically, it's like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. Another interesting fact for you is …

Google your business. Is it bringing you more eyeballs on your website and clients buying your products/services? A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. I'm on the lookout for an incredible yorkshire …

Satisfying website information and/or information about who is responsible for the website. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. Make sure you design your web …

Online advertising is the fastest-growing medium with annual growth rates exceeding 20 percent. You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website. When you write content that gets your audience excited, you're more likely to accumulate social …

If you're not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it's apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality …

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. You should also monitor trends …

Every search engine has a program known as a "bot" or "crawler". These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in …

Monitoring search engine market share news can be helpful in pursuing sound SEO choices. Growth hacking does not exclude paid search because it's typically guerrilla and therefore low budget. In general, the more you know about your competitors, the better. Recently, I came across this interesting yorkshire rocking horse . Have …