Offsite SEO Strategies

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

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Don't sweat it with SEO

If there is an SEO technique that could help to boost your rankings, it is social media marketing. Marketing to generational cohorts relies on the common experiences and events that create bonds between people who are about the same age. If you're planning on improving your garden then why not …

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You have to think about optimizing your existing pages better

Google search engines and web crawlers know about each new bit of information printed or posted on a webpage as it is being posted. To beat this back, the algorithm has become incredibly adept in understanding what "quality" really looks like. I'm not a big fan of manufactured goods. I …

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Tactics around link bait

For years, many SEOs effectively manipulated their rankings using the methods described above, along with others. In case you aren't familiar, by default, links are "dofollow" links, which pass authority to the site they point to. Considering who you really are (from a travel perspective at any rate) and what …

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Advantages of RSS feeds and how you can take advantage of this

And if you notice you aren't accumulating a diversity of linking domains as quickly as you intended, that knowledge is only going to benefit you if you change your approach. In the era of internet, where approximately three billion people on this earth have access to the internet and approximately …

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Reasons why you cannot learn URLs well

Regardless of whether the software is free or paid, the more popular it is the more prone to hacker attacks it will be. You'll also need to make sure your titles are 70 characters or less, and try to make them catchy if you can. Experience 20:20 Vision without …

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How can I optimise keyword research across a Website?

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. It was in a very uncompetitive space. A …

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How to reinvent meta tags without looking like an amateur

The SEO updates depend upon Google's algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. If a new competitor emerges in the field with a great new site and tons of interesting …

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Make the most of SEO by really understanding authority sites

Although it is hard to dispute Google's world dominance in terms of world searches, take these numbers with a grain of salt, as some search engines may be inflating their numbers. Over 80% of online purchases start with a search, most often in Google, but also Bing Yahoo and other …

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heading

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. The biggest takeaway here is that there is no guaranteed safe haven for posting backlinks. Any outdoor area would be made more child friendly with …

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Start simple, but don't forget user generated content

There are numerous benefits to this type of architecture which I'll be covering in more detail but essentially, the closer a webpage is to your root domain (www.sample.com), the more page authority it will possess. Users will no longer tolerate slow performance in a website. Do you need …

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How to diagnose SEM related issues

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a …

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My thoughts on plugins

You can't imagine optimizing your site for engagement (or for anything, for that matter) without using Google Analytics. Basically, it's like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. Another interesting fact for you is …

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Be mindful of nofollow links

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Be clear, truthful and accurate when it comes to sitemaps

Do the optimisation and keep monitoring to have the drop on the competition. Many CMSs have various plug-ins or modules that allow you to run just about any type of site with decent on-page SEO support. Link echoes aren't something that requires a major adjustment to your strategy, but they …

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What are the merits of landing pages on today's web?

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. You want to find blogs that are speaking to the same …

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Wait. Are conversion rates really that simple?

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Learn which …

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Advice about how to develop target markets

For any kind of business, it is highly imperative to pay very close attention to the SEO companies issues. Yet, developing strong visibility requires that you have the right kind of links pointing to your site. Your competitors may be investing more in their own SEO campaigns, outperforming you in …

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Do the split testing method

A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that's why they say the best place to hide a dead body is on page two of Google. Most SEO firms …

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What is the primary goal of the business?

Google your business. Is it bringing you more eyeballs on your website and clients buying your products/services? A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. I'm on the lookout for an incredible yorkshire …

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Carve out time for concentrating on text links

One of search engine's goals are to provide the best sites for their customers, the viewers. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that …

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Make the most of SEO by really understanding stickiness

The majority of those using search engines won't look beyond the first results page to find what they're looking for, so improving the visibility of your website matters. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Although they're …

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Things your competitors know about page impressions

All too often, when we're brought in for SEO work on a redesign, it's often late in the process, such as when the site is being coded or even totally complete. "Hey, we should probably have the SEO guy take a look at this before we launch," but by then …

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