My thoughts on plugins

You can't imagine optimizing your site for engagement (or for anything, for that matter) without using Google Analytics. Basically, it's like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. Another interesting fact for you is …

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Be mindful of nofollow links

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Be clear, truthful and accurate when it comes to sitemaps

Do the optimisation and keep monitoring to have the drop on the competition. Many CMSs have various plug-ins or modules that allow you to run just about any type of site with decent on-page SEO support. Link echoes aren't something that requires a major adjustment to your strategy, but they …

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What are the merits of landing pages on today's web?

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. You want to find blogs that are speaking to the same …

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Wait. Are conversion rates really that simple?

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Learn which …

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Advice about how to develop target markets

For any kind of business, it is highly imperative to pay very close attention to the SEO companies issues. Yet, developing strong visibility requires that you have the right kind of links pointing to your site. Your competitors may be investing more in their own SEO campaigns, outperforming you in …

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Do the split testing method

A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that's why they say the best place to hide a dead body is on page two of Google. Most SEO firms …

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What is the primary goal of the business?

Google your business. Is it bringing you more eyeballs on your website and clients buying your products/services? A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. I'm on the lookout for an incredible yorkshire …

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Carve out time for concentrating on text links

One of search engine's goals are to provide the best sites for their customers, the viewers. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that …

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Make the most of SEO by really understanding stickiness

The majority of those using search engines won't look beyond the first results page to find what they're looking for, so improving the visibility of your website matters. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Although they're …

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Things your competitors know about page impressions

All too often, when we're brought in for SEO work on a redesign, it's often late in the process, such as when the site is being coded or even totally complete. "Hey, we should probably have the SEO guy take a look at this before we launch," but by then …

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Understanding the rationale behind outbound links

Satisfying website information and/or information about who is responsible for the website. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. Make sure you design your web …

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Quick tips regarding keyword research

Online advertising is the fastest-growing medium with annual growth rates exceeding 20 percent. You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website. When you write content that gets your audience excited, you're more likely to accumulate social …

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Taboos about SEO campaigns that you should know

The ensuing loss of professional credibility is not worth it. This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Different types of browsers and screen resolutions have to be taken into account, since the "above the fold" area can be different …

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Update your canonical URLs on a regular basis

You should also make sure the keyword is usable. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves …

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Design + doorway sites = Greatness

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) A visual ad places the greatest emphasis on a picture or the optical element of the presentation. The overall …

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Discover the connection between user experience sitemaps

If you're not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it's apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality …

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Emphasizing fast results by using onsite SEO

Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine result placements (SERPs). Search engines have no trouble finding the homepage for the blog. Each virtual server can run its own separate operating system that can be rebooted …

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Emphasizing fast results by using splogs

There are also companies who sit between both camps almost grey hats so to speak. Some may think only about ranking in the SERP without even bothering about their users. Consumer-oriented research assists marketers in identifying the context of a product's use. Are there any places in the UK to …

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How we improved our offsite SEO in on week

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. You should also monitor trends …

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Informative details on improving javascript

Every search engine has a program known as a "bot" or "crawler". These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in …

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The long tail search mystery revealed

Monitoring search engine market share news can be helpful in pursuing sound SEO choices. Growth hacking does not exclude paid search because it's typically guerrilla and therefore low budget. In general, the more you know about your competitors, the better. Recently, I came across this interesting yorkshire rocking horse . Have …

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